Junoon has come out of a belief that the arts are integral to a healthy society, and that in a country like India where there is currently no overall articulated vision, policy or practices to unleash this power of the arts for society, private players have to take on this responsibility for our collective social benefit.

The arts have always offered spaces of reflection and understanding, of leaps of imagination and creativity, of coming together and sharing, of feeling at home with yourself, and at one with strangers. Through the arts, we reach for our vast human possibility – for empathy, for creativity, for leaps of the imagination, for dignity, for humanity.

We envision...

• An arts-energised world, where the implicit power of the performing arts is unleashed to celebrate and strengthen our inherent humanity, push the boundaries of human possibility, and create breathing spaces for human interaction and sharing.
• An arts-engaged world which is inspired by the rich evolutionary history of our diverse cultural practices to learn from the past, embrace the possibilities of the present and evolve with openness into the future.